Apex Customs
Project Type
Packaging Design
Location
Melbourne, Australia
We were commissioned by our client, Apex Customs, based in Melbourne, to take up the task of creating the label and packaging design for the Clarity Compound series. Recognizing a substantial void in the industry for safe,
high-quality, and affordable dual-action random orbital polishers, along with other compounds and finishes for premium vehicles, the brand was founded.

The Clarity series comprises four prominent types: ultra-fine, fine, medium, and coarse. Each type is designed to portray its specific usage through the label, facilitating an easy understanding for the end user. Our design concept was conveyed effectively with the use of a grid layout, wherein we harnessed the simple expressivity of lines to communicate the differing compound types.

In an industry often filled with monotonous color schemes in the car accessory section, we envisioned the Clarity Compound series as a distinctive player.
Our aim was to ensure that the series would make a significant impact and grab the attention of potential users. Using a minimalistic color scheme, coupled with striking yet simple iconography to denote usage, we turned this design project into a fascinating endeavor.
Photo copyrights - Apex Customs, Australia





